It was the Giulietta which brought the pleasure of Alfa Romeo driving to the masses.
Following substantial Italian Government investment in post-war reconstruction, Alfa was lurching from one financial crisis to another. A new small car was needed to catapult the company into the big league, but the funds simply weren't there.
Alfa thus embarked on a rights issue with the additional benefit of free entry for its shareholders into a lottery for 1000 early cars. The shares sold well. Unfortunately, development of the new car was not quite as straightforward, and a scandal began to brew as winners had their delivery dates postponed time after time.
Finally, in late 1954, the first Giulietta Sprint Coupés were awarded to their winners and the era of mass-produced Alfa Romeos was born. The Giuliettas would eventually be built in coupé, saloon & spider as well as a rare - Speciale - Coupé.
The Giulietta was also enormously successful in motor racing - continuing the pre-war Alfa tradition, numerous racing specials were built - including lightweight Zagato-bodied versions, such as the SZ.
In all, more than a quarter of a million 750 and 101 series cars rolled off the production lines in the decade to 1965.
The Giulietta, in 750 and 101 versions, along with its larger engined sister the 101 Giulia was made between 1954 and 1965 a time which many people now consider to be the golden age of motoring.
Even today, the Giulietta has a very modern driving feel. It must have seen like something from another planet in the 1950's.
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